Including video in your marketing mix is one of the most effective moves you can do. That's because video production is more successful at conveying your message, and demand for this sort of media is growing in Malaysia.
Video production can express your narrative in a way that is more emotional and dramatic than just text and photos. When compared to other kinds of media, this can result in higher audience engagement, message memory, and reaction rate.
Video production is exploding in popularity in Malaysia. Every day, more people are viewing it on their laptops and smartphones. Consider some of the online video trends identified in Cisco's "The Cisco Visual Networking Index: Forecast and Methodology, 2012-2017" report, published on May 29, 2013. The following are some of the report's highlights:
Video will account for 69 percent of global Internet traffic in 2017, up from 57 percent in 2012. By 2017, video-on-demand traffic will have nearly tripled. In 2017, about a million minutes of video material will pass the network per second. Purchases are also more likely to be rescinded after watching a video. According to a 2013 Invodo report:
52 percent of customers think that watching product videos makes them feel more secure about making a purchase. Consumers will watch it 60% of the time it is available to view. Viewers of this medium have a 174 percent increased chance of purchasing a product. 76 percent of marketers intend to include video into their websites, making it a greater priority than social media platforms such as Facebook, Twitter, and blogs. This form of material is used by 70% of B2B marketers, up from 52% in 2011. The term "video" in the subject line of an email improves open rates from 7% to 13%. Video on your website may also help you rank higher in search engines.
Here are five techniques to boost your sales with video:
Sales Letter with Video Production
One of the most effective ways to persuade your audience to buy a product or service from you is to include a video sales letter (VSL). In terms of text, a VSL is similar to static landing pages or direct mail letters, but significantly more effective in terms of presentation. This style of media engages the viewer on the screen while listening to the voice-over by presenting the tale in both visual and aural formats. This type of multimedia communication not only keeps the audience's interest, but it can also persuade them more effectively than a traditional sales letter.
A PowerPoint presentation showing paragraphs of the audio text as the speaker narrates the words can be included in the video. It may display the narrator speaking on-screen while also drawing notes, sketches, or cartoons on a whiteboard while you watch. Despite the fact that videos might be short, the most effective ones for direct response sales can last anywhere between 15 and 30 minutes. The script can be somewhere between 3,000 and 4,000 words long.
VSLs have the advantage of being more dramatic than traditional sales letters. The viewer will find the storyline more engaging, making it a more persuasive technique to persuade your prospects to buy from you.
Testimonials are an important part of the sales process. Because video captures both verbal and nonverbal communication, it is the perfect medium for delivering testimonials.
The speaker's message might be amplified by his or her body language. Written testimonials are less credible than video testimonials. You will be able to view the individual who is providing the testimonial. You can see the joy on their faces. You also get to hear the inflection of the words they say–some with more emotion than others–which is fascinating. And it's feeling that sells.
It's best to mix real customers and specialists in your testimonials. Prospects empathize with consumers, particularly when they are experiencing comparable issues. They're also interested in hearing about client reactions to your products and services. Experts give your items and services credibility. Celebrities in testimonies might improve your business image if you can afford it.
Demonstration of the Product
Video is an excellent medium for demonstrating your product and selling it. Here you can demonstrate your prospects and clients all of your product's features and benefits. You can demonstrate how to install, operate, and maintain or repair it. This type of media is considerably superior to other types of media in terms of visual and aural impact.
Demonstrations of products can assist you to sell products that your prospects may think are too complicated to utilize. Your demonstration can demonstrate how quick and simple they are to operate. Furthermore, it can help you overcome any objections they may have that might otherwise be impossible to explain. Furthermore, they can assist in reducing the requirement for troubleshooting queries and unnecessary customer phone calls. The most effective product demonstrations are brief. You don't have to expose everything to your audience; just enough to entice them to buy it.
Instructive “How to”
Video is an excellent medium for demonstrating to your audience “how to” do something. These "how-tos" are more instructive than advertising in nature. They do, however, assist in sales by fostering client loyalty after the sale, allowing customers to purchase additional products and services from you and refer others to you.
There are numerous different types of "how-tos." If you offer gardening products, for example, you could make a series of gardening "how-to" videos. This value-added service could help you sell more gardening tools.
If you're a cookware company, you might create a series of "how-tos" on meal preparation. While they may be focused on the cuisine, your items are included in the film, which can help you increase sales and customer loyalty.
Commercials on television are no longer limited to huge corporations. Small businesses may now afford to develop video advertising. These commercials can be viewed on your website, YouTube, DVD or Blu-ray discs, and cable television.
Video commercials are an excellent approach for your business to promote its products. A thirty- or sixty-second commercial promotes your goods or service to the audience. It has the potential to raise awareness among your potential customers. Additionally, it allows you to swiftly express a crucial benefit, which can lead to a sale.
These are just a few instances of how video production in Malaysia might help you boost your sales. Each business is unique, but one thing is certain. Every business, including yours, can benefit from this type of media. It will be watched by your customers.