What is the definition of video marketing?
Any form of video you record and broadcast with the objective of advancing your business goals is referred to as video marketing.
Isn't it simple?
When we talk about video marketing, eCommerce, or digital marketing in general, the first thing that comes to mind is YouTube. Video marketing, on the other hand, may be used almost anyplace. Facebook, Twitter, and other social media platforms
Strategy for Video Content Marketing
How can you create a successful and repeatable video content strategy template from that? As we just discussed, video marketing can be just about any video released on any platform. It's a recipe for disaster to record and post videos without a defined goal in mind. Let's not go down that road. Instead, let's turn the five stages below into a repeatable process that we can use as our video content strategy to make our life easier in marketing.
What do you hope to achieve with your video content?
There are two elements to this phase. You must first assess yourself as a brand. What distinguishes you from the competition and attracts customers to you? What do you place a high value on as a company?
Second, consider how your video content will align with your values and those of your customers. What issues are you attempting to resolve? What does it mean to be successful? It will be much easier to develop material around your precise goals if they are specific. At this time, you should be asking yourself three important questions:
What's your name?
What does it matter?
What can you do to help your potential clients?
Where are your Target Audience located at?
You've undoubtedly already built buyer personas if you're thinking about developing a video marketing plan. Make use of them.
Have you yet to establish buyer personas? Make it happen. You'll be glad you did it later. To get you started, we have a great post that explains how to construct concrete buyer personas (along with a template and examples). You'll save a lot of time, frustration, and heartbreak if you take the effort to identify your ideal customer and learn about the behaviour of your current consumers.
What are your competitors up to these days?
Conduct a video content audit to determine where your content offering is lacking. Are there any areas you're overlooking that would be beneficial to your consumers or visitors? Do a regular content audit if you're just getting started with video content. What already exist in your possession that could be turned into video content? Take a look at your rivals now. What kind of video content do they make? What are they not doing, or not doing properly, more importantly?
We hope this brief guide to Video Marketing can give you a basic idea on where to start before planning an effective Video Marketing strategy.